Art Toronto 2021


Event Identity, Exhibition & Signage
Art Toronto is an art fair focused on contemporary art from across Canada. This year, the fair returned to being in-person after being hosted online in 2020 due to the pandemic. 

For this project, I assisted in the concept building phase and later designed the physical and digital rollout for the event. 
Client: Art Toronto
Agency: Puncture 

Creative Director: 
Spencer Cathcart 

Account Manager: 
Melissa Karjanmaa 

Design Lead: 
Jason Green

Designers:
Alvin Zheng, Seita Goto














Typography is Hard


Editorial Design
The reimignation of an old typography textbook. Visually, the book pays homage to riso printing, an affordable and eco-conscious way for designers to produce and publish their work.













Escape


Brand Identity, Poster Design, Motion Graphics
Escape is a Canadian digital music platform dedicated to amplify diverse local artists while encouraging musical exploration and experimentation. The name speaks to the genreless music genre, Escape Room, while the identity speaks to an early internet era when the Canadian media cared about the growth of local artists.
Created for a school project.
Graphic Design: Alvin Zheng
Strategy: Nat Smith

Recognition:
08.2021 – RGD Student Awards | Winner in Logo Design















Retea Cups


Brand Identity, Art Direction, Photography.
Retea Cups is a local business from Toronto that sells reusable bubble tea cups, products, and accessories. We created a visual identity that showed Retea’s belief in sustainability and their pride in being an eco-conscious local business. 
Art Direction & Graphic Design:
Alvin Zheng, Louise Delfin

Photography:
Alvin Zheng, Guillermo Quintanilla

Illustration & Motion Graphics:
Louise Delfin

Recognition: 
03.2021 – Communication Arts Student Showcase
Also featured in Buzzfeed, Applied Arts












Soundscapes
Music for the Senses


Campaign, Poster Design/Layout. 
Soundscapes is a historic Toronto music retailer that needed a visual refresh to connect with a growing generation interested in records. The concept "Music for the Senses" was based on how records are more than just music but an experience that enlightens all the senses. The campaign features textures that resemble the physical touch of a vinyl and imagery + copy that connects the campaign with the human senses.
Created for a school project.
Art Direction & Graphic Design: Alvin Zheng

Recognition:
03.2021 – Communication Arts Student Showcase
01.2021 – #heyRGD Student Challenge | Standout Entry